What Is A Google Business Profile?
A Google Business Profile is a must have in 2023. It is free and a major component of any SEO strategy. It is a free business listing that appears on Google when a user searches for online. A GBP allows businesses to manage their online presence on Google, which includes their Search and Maps features. A Google Business Profile is essential for any company that wants to increase visibility and gain the trust of their customers and future customers. A Google Business Profile includes necessary contact information about a business and also acts almost like a Social Media Platform. You must post to it regularly (according to best practices) so that Google will begin to recognize your business as trustworthy. These posts come in the form of updates and offers. All of the content and photos should be done with keywords in mind, and the posts are a micro-blog. Most digital marketing companies overlook this tool, Motus does not. Having a complete and accurate Google Business Profile will help a business improve its online visibility, improve rankings in search results and attract more traffic to your website. In this article, I will explain the benefits of a Google Business Profile, best practices for creating and optimizing a profile, and how it can impact a business’s online presence.