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Local SEO & Local Business Optimization
- Guaranteed Lead Generation
- Increased Bookings
- Business Growth Guaranteed
Grow Your Business With Motus' Expert Local SEO & Local Business Optimization
In this age of technology and digital revolution, visibility is the key to success for business of any kind, and for businesses seeking to thrive in their local communities, Local Search Engine Optimization (Local SEO) and Local Business Optimization is the secret to success. Motus offers cutting-edge Local SEO & Business Optimization services tailored to elevate your business in local search results and bring more customers to your agency. Our tools empower you to ascend in rankings, bolster your reputation, and establish citations—all at an unprecedented value.
Elevate your local search visibility and attract more customers with Motus. Let’s dive into the world of Local Business Optimization and why it’s a game-changer for businesses of all sizes.
- Guaranteed Lead Generation
- Increased Bookings
- Business Growth
- Increased Traffic
- And So Much More...
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Elevate Your Services Business’ Website With Motus
What Is Local Business Optimization?
Local Business Optimization is a digital marketing strategy focused on optimizing a business’s online presence for local search queries. Unlike traditional SEO, which aims for a broader online reach, Local Business Optimization hones in on specific geographic areas. This is particularly crucial for businesses with physical locations, aiming to attract local customers.
Free Consultation For Local SEO
As a leading agency specializing in Local SEO, we excel in enhancing online visibility and generating leads for home service businesses. Our expertise lies in providing advanced Local SEO strategies, tailored specifically to meet the needs of plumbers and other home service professionals. Through our proven methods, we consistently drive record-breaking traffic and leads for our clients in different industries.
HOW WE RANK YOUR WEBSITE IN TOP 10
Keywords Research
Optimizing Google My Business Listing
Citation Audit And Cleanup
Citation Building(Directories Submission)
Website Optimization For Local Search
Reputation Management
Getting Quality, Relevant Backlinks
Reporting And Campaign Adjustments
Keywords Research
Using various local SEO tools we create a list of keywords your potential customers are using in Google when they search for services.
Competitive keywords with a good number of searches will be optimized and tracked in our campaign after your review and approval.
Optimizing Google My Business Listing
We help you claim and optimize your Google My Business listing on Google Maps.
Writing optimized business description, pictures, completing all fields and linking it to you site.
Connecting your website and Google My Business listing properly to improve Google Maps and organic rankings for the keywords.
Citation Audit And Cleanup
We will audit sites and directories where you business is already listed on to ensure they have a consistent NAP (Name Address Phone).
Those directories will be updated if need and excluded from Citation Building step.
Citation Building(Directories Submission)
Number and quality of citations is one the most important local ranking signals in Google.
We build/standardize citations from well-established and authoritative websites and local directories like Yelp, Brownbook, Yellow Pages and etc.
We have over 300 directories in our database for any any english speaking country.
This is an ongoing process and on average we build 30 citations per location per month to ensure it it looks organic to Google algorithms.
Website Optimization For Local Search
You website content, internal linking and technical SEO must be optimized in order to get first page rankings on Google Maps and organic search results.
We analyze and optimize sites on any CMS (content management system) and fix SEO issues that might prevent your website from ranking.
We will provide you with the list of changes and suggestions to optimize your site.
You can either implement it yourself or ask use to do it for you (depends on the package you select).
Reputation Management
We will help you get more customer reviews for you Google My Business listing.
Reviews are always a challenge, but they’ll help increase your ranking, CTR (Click-Through-Rate), calls, website visits and make potential clients more loyal to your brand.
Our goal is to get at least 5 new reviews every month.
Getting Quality, Relevant Backlinks
Building a quality backlink profile is the trickiest parts of any local and organic SEO.
We will analyze your existing backlink profile to develop a backlink strategy.
On average we build 2-3 contextual backlinks from authoritative websites every month but it might depends on how you rank currently, how old if your domain, how competitive are your keywords and other factors.
We only select websites with real visitors, organic traffic (trusted by Google) and good SEO metrics.
Reporting And Campaign Adjustments
Local Business Optimization Vs Traditional SEO
While traditional SEO concentrates on global visibility, Local Business Optimization zooms in on a specific target audience. For businesses like restaurants, salons, or local service providers, the local approach yields more relevant results, driving potential customers to your doorstep.
Understanding Local SEO
Local SEO (Search Engine Optimization) refers to the process of optimizing a website to improve its visibility in local search engine results pages (SERPs). The goal of local SEO is to increase a business’s online presence, particularly for local searches related to products or services.
This involves various strategies such as optimizing the website’s content, ensuring accurate business information on online directories, obtaining positive reviews, and creating locally relevant content. Local SEO helps businesses appear in the local pack (the map section of search results) and improves their chances of being found by local customers when they search for relevant keywords or phrases.
Local Business Optimization Ranking Factors
Achieving a prime spot in local search results involves understanding the factors that search engines consider. Some crucial Local Business Optimization ranking factors include:
- Google My Business Optimization - A well-optimized Google Business Profile is vital for local search success.
- NAP Citations - Consistent Name, Address, and Phone Number information across online directories.
- Online Reviews - Positive reviews build trust and credibility with potential customers.
- Local Keywords - Integration of location-specific keywords in content and metadata.
- Mobile Optimization - A mobile-friendly website ensures accessibility on all devices.
- Local Backlinks - Quality local backlinks boost your local search authority.
The Role Of Google Business Profile In Local SEO
GBP is the linchpin of local business’ search success. A well-optimized profile not only helps your business appear in local map packs but also provides crucial information to potential customers, including business hours, reviews, and contact details.
Impact Of Local Business Optimization On Lead Generation
Local Business Optimization is a lead generation powerhouse. By ensuring your business appears when potential customers are actively searching for products or services, you increase the likelihood of converting those searches into actual visits or sales.
Critical Steps And Tactics In Local Business Optimization
Motus’ Local Business Optimization services encompass a comprehensive strategy:
- Google My Business Optimization - Craft an engaging and informative GBP profile.
- Local Keywords Research - Identify and integrate relevant local keywords across online assets.
- On-Page Optimization - Fine-tune website content and metadata for local relevance.
- Local Citations - Ensure accurate NAP information across online directories. Mobile Optimization: Optimize the website for seamless mobile experiences.
- Online Reviews Management - Implement strategies to encourage positive reviews and manage the online reputation.
- Local Link Building - Develop a network of high-quality local backlinks.
Advantages Of Local Business Optimization
Increased Visibility
Stand out in local search results, ensuring your business is easily found by potential customers.
Targeted Traffic
Attract customers in your vicinity actively seeking your products or services.
Enhanced Credibility
A well-optimized Google Business Profile and positive reviews boost trust in your business.
Competitive Edge
Outrank competitors in local search results, securing a stronger market presence.
Importance Of Local Business Optimization
Local Business Optimization isn’t just a buzzword; it’s a necessity. Statistics show that 97% of consumers use the Internet to find local businesses. Without a solid Local Business Optimization strategy, your business might be missing out on a significant chunk of potential customers.
- Unrivaled Local Rank Tracking - Go beyond conventional rank reporting. Gain a comprehensive view of local rankings and unveil prime opportunities for higher rankings and increased search traffic.
- Conduct A Thorough Local SEO Audit In Minutes - Identify SEO issues that demand attention and discover optimal strategies to enhance results. Let our automated auditing tools analyze hundreds of data points effortlessly.
- Streamlined Reporting - Drastically reduce report compilation time. Our customizable, white-label reports showcase the impact of your endeavors with flair.
- Foster And Oversee Your Brand Presence - Take command of your business's visibility across various listings platforms.
From constructing citations to keeping your listings up-to-date and safeguarded against undesired edits, our solutions provide unparalleled flexibility, reach, and value.
Local search engine optimization (SEO) involves refining the online visibility of a local business, ensuring the business website garners more clicks and conversions. Employ our loca.coml SEO tools to monitor performance and adopt effective tactics.
WHAT TO EXPECT FROM US
1 Initial Call:
We will schedule a call 4-5 days after you subscribe to our packages so our expert will have time to analyze your website, performance and set up dashboard. Our calls are usually last 30 – 60 min and cover SEO analysis, strategy for the first 3 months, keywords research, deliverables, and expected results.
2 Keyword research:
We will analyze your website, market and competitors and suggest a list of keywords for your website and Google My business that we will optimize and track.
3 Google My Business Verification and Optimization:
You will give us access to your Google My Business account and we will make sure it’s optimized and ranks in top 3 results. If you don’t have it setup we will guide you through the process and add you to the Map.
4 Website Optimization:
During our first month we will work on analyzing and fixing technical SEO (website loading speed, crawling errors and other important factors), internal linking and overall on-site SEO. We will provide detailed instructions on what and how to make changes on your website. We will implement the changes for you if you subscribed to advanced package.
5 Citation Building:
We will submit your website to 20 – 30 directories every month. On average, during the 6 months we will submit each location to 90 – 120 local directories.
6 Reporting and Tracking Setup:
We will create an SEO dashboard where you can check your organic and Google Maps ranking every day as well as other web performance for your website.
7 Review Call:
At the end of the first month we will review your online performance and make plans for the next month.
1 Citation Building:
We will submit your website to 20 – 30 directories every month. During 6 months we submit each site to 90 – 120 local directories.
2 Reviews Management:
Actively managing your reviews. Our goal is to get at least 5 new reviews every month.
3 Website link building:
After we complete an on-site optimization we will start on link building activities. We will write articles optimized for your keywords, add link to your site and publish them on authoritative websites that are in good standing with Google (have good backlink profile and organic traffic). We will build 1-3 new backlinks every month.
4 Ongoing optimization:
We will monitor Google Search Console and Analytics and fix issues that might prevent your for ranking. You will also receive a list of recommendations to help deliver top 10 rankings.
5 Review Call:
At the end of the second month we will review your online performance and make plans for the next month.
1 Results Review and Strategy Adjustment:
Our experts will review your online performance every month and adjust number of submissions and recommend additional activities depending on how your website ranking reacts on our activities. We will automatically apply changes to deliver the best results.
2 Citation Building:
Ongoing activity for the first 6 months. We will submit your website to as many local directories as we can and will ensure consistent NAP (Name Address Phone). At the end of the first 6 month each of your location will be submitted to 90 – 120 local directories.
3 Reviews Management:
Actively managing your reviews. Our goal is to get at least 5 new reviews every month. The number of monthly submission will vary depends on the age of your Google Maps location, overall number of reviews and your industry.
4 Website link building:
One of the most important activities that will help your rank organically as well support you Google Maps ranking improvements. We will build 1-3 new backlinks every month and we do content writing, blogger outreach and link placement for you.
5 Monthly Review Call:
Every month we will have a call to review performance, answer questions and make sure our campaign is aligned with your goals.
HERE ARE A FEW NUMBERS TO SHOW YOU HOW MUCH LOCAL SEO MATTERS TODAY
- More Than 17.8% Of All Searches On Google Are For Local Businesses
- Most Local Searches Are Performed From Mobiles For Local Service Or Local Business
Trust Motus For Your Local Business Optimization Needs
In a world where the local market is fiercely competitive, Motus’ Local Business Optimization services give your business the edge it needs. From optimizing your Google Business Profile to implementing cutting-edge strategies, we tailor our services to meet the unique needs of your business. Given our industry experience, our team knows exactly how to help your organization grow!
Don’t just be visible; be unmissable in your local market with Motus’ Local Business Optimization expertise. Elevate your local presence. Contact us today to supercharge your business’s success in local search!
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Our Local SEO Services Include
- Website Optimization - Optimizing the website's content, meta tags, headings, and images for local keywords and phrases relevant to the business.
- Google My Business Optimization - Claiming, verifying, and optimizing the Google My Business listing with accurate business information, such as name, address, phone number (NAP), business hours, categories, and photos.
- Local Citation Building - Ensuring consistent and accurate business information across various online directories, citation sites, and local business listings to improve local search visibility and credibility.
- Local Content Creation - Developing locally relevant and optimized content, such as blog posts, articles, and landing pages, targeting local keywords and addressing local community interests and needs.
- Tracking and Reporting - Monitoring the performance of local SEO efforts using analytics tools and providing regular reports on key metrics, such as website traffic, keyword rankings, local pack rankings, and leads or conversions generated.
Maximize Your Local SEO Performance
At Motus, we place a strong emphasis on transparency in all our endeavors. That’s why we offer detailed reports to our clients, highlighting the leads generated for their business. We believe in providing you with insights into our efforts so you can have confidence in the value of your investment.
Let Motus optimize your Local SEO strategy to achieve outstanding results for your business. Our team will attract more customers, expand your business’s local reach, and bolster your online reputation. Schedule a complimentary consultation today to explore how we can enhance your success with Local SEO. With our experienced digital marketing experts, you can enhance your online presence and foster greater trust through Google + Verified Reviews.
Our Local SEO Services For Home Services Include
- Local SEO For Plumbers
- Local SEO For HVAC
- Local SEO For Roofers
- Local SEO For Trenchless Pipe And Sewer
- Local SEO For Electricians
- Local SEO For Lawyers
- Local SEO For Solar Services
- Local SEO For General Contractors
- Local SEO For Septic And Sewage System Contractors
- Local SEO For Landscaping Contractors
- Local SEO For Pest Control
Frequently Asked Questions
What is Local SEO, and why is it important for my business?
Local SEO focuses on optimizing your online presence to attract more local customers to your business. It involves strategies such as optimizing your Google My Business listing, local keyword targeting, and obtaining local citations. Local SEO is essential because it helps your business rank higher in local search results, increasing visibility to potential customers in your area.
What does the Local SEO services package include?
Our Local SEO services package includes a range of strategies tailored to improve your business’s local online visibility. This may include optimizing your Google My Business profile, conducting local keyword research, optimizing website content for local search queries, obtaining local citations, managing online reviews, and monitoring local search performance.
How long does it take to see results from Local SEO efforts?
The timeline for seeing results from Local SEO efforts can vary depending on various factors, such as the competitiveness of your industry, the quality of your website and online presence, and the effectiveness of the strategies implemented. Generally, you may start to see improvements in local search rankings and website traffic within a few weeks to several months of implementing Local SEO strategies.
How do you measure the success of Local SEO campaigns?
We measure the success of Local SEO campaigns through various key performance indicators (KPIs), including local search rankings, website traffic from local search queries, online visibility metrics (such as impressions and clicks), customer engagement (such as phone calls, website visits, and direction requests), and conversions (such as form submissions, appointment bookings, and purchases). Additionally, we provide comprehensive reports to clients, detailing the performance and impact of our Local SEO efforts on their business growth and online presence.
