SEO stands for “search engine optimization”.  Most people search online before making a purchasing decision.  On a high level, SEO is getting inside the mind of how your customers would search on Google, and then optimizing and building out your company’s website (using Google’s best practices) to rank on the first page of the search results.  A lot goes into an SEO strategy, contact a professional to get started.

100%, absolutely.  SEO levels the playing field and gives small businesses the chance to compete.  SEO targets the prospects with high buyer intent and gets your brand in front of them.  SEO also helps small businesses establish credibility and authority.  Long term, it provides the highest ROI and provides a sustainable online presence.

The cost of SEO for a small business can vary greatly depending on a number of factors, including the size of the business, the industry it operates in, and the level of competition in the market. It is important to find a growth marketing partner that will create a customized plan based on your company’s budget and goals.

On average, small businesses can expect to spend anywhere from $500 to $5,000 per month on SEO services. Some small businesses may choose to hire an agency or consultant to handle their SEO needs, while others may choose to handle SEO in-house. Additionally, it is important to note that one-time expenses such as website redesign, technical optimization, and content creation may also be required.

It’s important to note that the cost of SEO does not always guarantee the success of the campaign. It depends on the quality of the service provider, their strategy and the effort put into the optimization. Cheap providers may use methods that can harm your website long term, and it’s better to invest in a reputable and experienced provider, who can produce a long-term positive impact for your business.  Most of the time, you get what you pay for.  Find an agency that is honest and transparent.  A company like Motus.

Yes, it is possible for a small business owner to handle their own SEO efforts. However, it can be a time-consuming and technically complex process that requires a deep understanding of how search engines work, as well as knowledge of best practices for optimizing a website.

If you decide to do SEO by yourself, you need to invest your time in learning the basics and keeping yourself updated with the current SEO trends and best practices. You’ll also need to have some technical skills to be able to make the necessary changes on your website, or have someone who can help you with that.

Additionally, SEO can be a long-term process and requires consistent effort to see results. It’s not something you can set and forget. It requires monitoring and adjusting strategies based on the performance.

If you’re short on time, have limited technical skills or lack the knowledge to do SEO by yourself, it may be more beneficial to hire an agency or consultant who can handle the SEO process for you.