Outsourcing Your Marketing

Outsource Your Marketing: A Guide for Small Businesses and Startups

Outsourcing your marketing makes allows your customers and leads to find you.  Being a small business owner is not easy. It comes with many challenges: financial, time management, employee management, work-life balance, and many more.  Marketing and generating new business is often on the top stressors.  If you are a small business owner, consider outsourcing your marketing so that you can focus on what you do best.  Contact Motus if you have any questions.

digital marketing small business

What is Outsourced Marketing?

Outsourced marketing refers to the practice of hiring an external digital marketing company to handle marketing tasks and activities on behalf of your business. This is beneficial for most small businesses and startups.  Outsourced digital marketing should ALWAYS start with a comprehensive, data-driven strategy and can include a range of marketing strategies and tactics, such as:

  1. Search engine optimization (SEO): Most purchases start with online research.  Optimizing your website and content to rank higher in search engine results pages. Don’t fall for spammy, cheap SEO.  Do your keyword research, know your target audience, and determine what your target audience is typing into Google. Must include on-page SEO, off-page SEO, and technical SEO.
  2. Pay-per-click (PPC) advertising: Advertising on search engines or other websites, where you pay each time someone clicks on your ad.  High buyer intent and conversion rates.  Do your research and work with someone that knows how to optimize an Ad campaign.
  3. Social media marketing: Using social media platforms like Facebook, Instagram, and Linked to connect with your current and potential customers. Promote your products or services, increase brand awareness, and build trust.  Social media is a powerful marketing tool when used correctly.
  4. Email marketing: Use other marketing techniques to collect first party data such as emails.  With cookies on their way out, it is important to start collecting data now!  Email marketing is powerful and has been proven to return a very high ROI.  Send newsletters, promotional offers, and other communications to your customers via email.  Build trust, provide value, and keep your customers and leads engaged.
  5. Content marketing: Creating valuable, informative, educational, and engaging content that your customers will find helpful and share with their networks. This can include blog posts, videos, infographics, and more.  Content marketing is a part of every marketing strategy whether you know it or not.  

Outsourcing your marketing allows you to access expertise and resources that you may not have in-house, and can be a cost-effective way to grow your business. See what Motus can do for you.

Benefits Of Outsourcing Your Marketing

  1. No need to hire full-time staff: Hiring a full-time marketing team can be expensive, especially for small businesses. By outsourcing your marketing, you can get the expertise you need without the added cost of hiring and training employees.
  2. Flexibility to scale: Outsourcing allows you to scale your marketing efforts up or down as needed, depending on your business goals and budget. This can help you avoid the fixed costs of maintaining a full-time marketing team.
  3. Access to specialized expertise: Marketing agencies have specialized knowledge and experience in a range of marketing strategies and tactics. By outsourcing your marketing, you can tap into this expertise and potentially get better results at a lower cost than if you tried to handle it in-house.
  4. More efficient use of resources: Outsourcing your marketing can allow you to focus on other areas of your business, rather than spending time and resources on marketing tasks. This can help you save time and money in the long run.

Potential Cons Of Outsourcing

Outsourcing your marketing is a cost-effective way to access expertise and resources, but it’s important to be aware of the potential risks as well. Hiring a reputable and transparent marketing agency is essential.  Some of the risks of outsourcing your marketing to the wrong company includes:

  1. Loss of control: When you outsource your marketing, you are giving up some control over how your marketing efforts are executed. This can be especially challenging if you have a specific vision for your marketing or if you are not aligned with your marketing partner’s approach.  Find an agency that will collaborate and be a partner with your company.  Call Motus today.
  2. Communication challenges: Working with an external team can involve communication challenges, such as time zone differences, language barriers, or cultural differences. It’s important to have clear communication channels and processes in place to ensure that everyone is on the same page.
  3. Dependence on external partners: Outsourcing your marketing means you are relying on external partners to execute your marketing efforts. If your marketing partner experiences problems or disruptions, it could impact your business.
  4. Potential for missed opportunities: Outsourcing your marketing means you may not be as closely involved in the day-to-day marketing activities of your business. This can make it harder to identify and act on new opportunities as they arise.
  5. Lack of consistency: If you work with multiple marketing partners or agencies, it can be difficult to maintain a consistent brand voice and message across all your marketing channels.

To mitigate these risks, it’s important to choose a reputable marketing partner, establish clear communication channels and processes, and be proactive in managing your relationship with your marketing partner.  Why Motus?  Contact us today to get started.

Motus Digital Marketing Skyline Growth

Final Thoughts

The return on investment (ROI) from outsourced digital marketing can vary depending on a number of factors, including the specific marketing strategies being used, the effectiveness of those strategies, and the overall goals of the business.

To maximize the ROI from outsourced digital marketing, it’s important to set clear goals and metrics for success, such as increased website traffic, more leads or sales, or a higher conversion rate. This will help you track the performance of your marketing efforts and determine the ROI.

There are also a few key steps you can take to maximize the ROI from your outsourced digital marketing:

  1. Choose the right marketing agency or freelancer: Look for a partner with experience in your industry and a track record of success.
  2. Clearly communicate your goals and target audience: Make sure your marketing partner understands your business goals and target audience so they can tailor their strategies accordingly.
  3. Use analytics and tracking tools: Use tools like Google Analytics to track the performance of your marketing efforts and measure your ROI.
  4. Stay agile and adjust your strategy as needed: Be open to making adjustments to your marketing strategy as needed based on data and performance.

By following these steps, you can maximize the ROI from your outsourced digital marketing efforts and achieve the results you want for your business.