Transforming Your Small Business - Digital Marketing Is Essential In 2023
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One of the biggest falsehoods I hear from small business owners on a regular basis is that they do not need digital marketing. These business owners tend to rely on word of mouth marketing and are content with the status quo. My rebuttal is always “where do you want to be a year or two from now?” Small business digital marketing is essential in 2023.
Many business owners believe that if they offer a great service or product, their customers will eventually find them. That is not the case in today’s world. Whether you sell a product or service online or not, the internet is where your customers and prospects are spending their time. Today’s internet users spend an average of almost three hours on the internet. It is time to meet them where they are at.
While traditional advertising and word of mouth might provide some positive results, there is a smarter and more cost-effective way to drive growth. The smart way to grow is through digital marketing. It provides an endless number of channels to generate new leads and an effective way to nurture existing relationships. Start creating optimized marketing funnels and executing digital campaigns that are tailored to make sure that your target audience finds you. Creating and executing a digital marketing strategy is no longer optional. Do not wait until you need digital marketing to start. No matter what your goals or budget might be, the time to start is right now.
Benefits of Digital Marketing
Digital Marketing Can Seem Intimidating
Where should you start?
Small Business Digital Marketing can seem overwhelming at first. There is a wide variety of platforms & digital channels, specific industry lingo, and a competitive market which makes it seem very complicated. It is easy to believe that you do not have the money or resources to compete and only natural that many business owners would rather just focus on what they do best. But this is not a winning strategy in today’s world. Taking the first step is often the hardest.
There are a multitude of digital marketing channels, and each one requires a specific strategy, budget, and resources. The best way to determine the best course of action for your business is to partner with an agency that you can trust.
Start with a Data-Driven, Results-oriented plan
Any small business digital marketing plan must begin with a proven, data-driven plan that is tailored to your specific goals and budget considerations. It will be your ultimate guide that keeps you on course and leads directly to more revenue. Your digital marketing plan will not be static. It will be constantly changing, based on real-time data, for optimization. It sounds tricky, but it does not have to be.
5 Point Marketing Plan
- The Why – Business Objectives and Vision
- The Market – Market & Competitive Analysis
- The Who – Defined & Specific Target Audiences, Effective Sales Funnels
- The Where – Pick Specific Marketing Channels Based On Research
- The How – Deliver Persuasive Content To The Right People, In The Right Place, At The Right Time
If You're Not Ready to Fully Commit, Here are some Small Action Steps to Take.....
1. Have An SEO-focused, User-friendly website
All of your small business digital marketing efforts will revolve around your website. Your website provides credibility and gives you the opportunity to tell your customers who you are and how you can help them. There are two important parts to a website – content and design. Both aspects are equally important. Your website must be optimized for customer experience, with clear messaging and direct calls to action.
2. Have An Online Presence Where Your Audience Spends Their Time
Marketing your business online is crucial for any company, whether you sell online or not. Here are two action steps that need to be taken immediately:
Create Facebook Business Page
Create Google My Business Profile
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