AI Is No Longer A Fringe Technology
So how can we use it to improve our marketing? AI has rapidly evolved from being a buzzword to a key enabler of business growth, and marketing is no exception. With the ability to analyze large amounts of data, machine learning algorithms and other AI technologies are helping businesses to gain valuable insights into consumer behavior and preferences, enhance customer experiences, and improve marketing campaigns. AI can help with personalized targeting, real-time customer interactions, sentiment analysis, lead scoring, and more. By leveraging AI, marketers can make data-driven decisions, automate mundane tasks, and focus on the high-value strategic work that drives business growth.