5 Reasons Your Small Business Needs A Website That Is Built For Growth

…. the costs of not having one & more.

As a small business owner, you must understand the importance of attracting new customers and retaining your current customers. In the digital age of 2023, having a strong online presence is non-negotiable. Regardless of whether or not you sell your products or services online, that is where all of your potential customers are. Your website is often the first point of contact between your business and potential customers. It is your first opportunity to make an impression, to establish credibility, and to begin gaining trust. A well-designed and optimized website will help you stand out from your competition, attract new customers, and ultimately drive revenue for your business. On the other hand, a poorly designed or outdated website can negatively impact your bottom line. It can turn off potential customers and make them less likely to do business with you. In this article, we will explore the importance of turning your small business website into a marketing machine, how to pick a design agency, and the answers to small business owners’ most common objections. Your website is an investment in your future, not a business cost.

After reading this article, you will begin to learn the importance of turning your small business website into a marketing machine. We always recommend talking to a few professionals before making a decision. Call Motus for a consultation or a second opinion.

5 Reasons You Need A Robust Website

1. Professionalism

A professionally designed website gives your business instant credibility. In the digital age of 2023, consumers always do their research online before making a buying decision. One of the first steps in every buyer’s journey is finding a company’s website. A professionally designed website is the cornerstone of a company’s marketing plan.

2. Customer Journey

A website is your most valuable marketing and branding tool. Branding is making sure your company is seen the way you want it to be seen. Find an agency that can bring your vision to life online. You need to have a solid, SEO-focused website to begin attracting new leads and clients.

3. Social Proof

A website will help you build the trust of potential customers. You are able to showcase your experience and positive testimonials from clients. A website can help you reach a wider audience and expand your customer base. With a website, you can potentially reach customers within or beyond your local area and even internationally, expanding the potential for growth for your business.

4. Local SEO

A website can serve as an online storefront for your brand, allowing you to sell your products or services directly to a wide audience. This can be especially useful for businesses that have prospects or customers that spend some time on the internet. Which is every business..

5. Starting Point

Your website is the cornerstone of all digital marketing efforts. If you want to grow your business a website is a must have. All digital marketing campaigns will drive traffic to your website and landing pages before they convert into customers. It must be optimized for a seamless customer journey throughout the buying cycle.

In short, a professionally designed website is a valuable asset for any small business. It adds credibility, serves as a valuable marketing and branding tool, makes it easier for potential customers to learn about your business and get in touch with you, and helps you reach a wider audience. Don’t underestimate the importance of a strong online presence for your small business – invest in a professional website and watch your business grow.

5 Things Every Website Needs

1. Clear Value Prop

Since your website is often the first interaction a potential customer has with your brand, it is essential for you to clearly and simply identify why your business is unique and what sets you apart from your competitors.

2. Unique Messaging

Potential customers come to your website to research your company and see what you are all about. People buy “why” you do something, not “what” you do. Talk to a professional to simplify your message and tell your brand’s story.

3. Professional Design

A professional design is a must. A good agency will be able to provide everything you need. Content writing, branding specialists, SEO specialists, and Web Designers. Your first website should be the only website you ever have to build. Make sure you do it right.

4. SEO-focused

A good website is the starting point. Then people need to be able to find it during their time spent online. This is where search engine optimization comes in. Make sure everything is designed and written with SEO in mind. Otherwise, everything will have to be re-done when you are ready to start investing in marketing.

5. Clear Calls To Action

A confused mind always says “NO”. An optimized website will have the perfect mix of information, simplicity, and clear calls to action. A call to action is directing the traffic on your website to take a specific action. The action is typically filling out a form, signing up for a newsletter, or making a purchase. Do not make them look hard.

"I don't need a website"

There are still some small business owners who believe that a website is not necessary for their business, either because they rely on word-of-mouth or traditional marketing methods, or because they believe their business is too small or specialized to benefit from a website. However, this objection is increasingly outdated and ignores the many benefits that a website can provide for any business, no matter its size or industry.

Every business, regardless of its size or industry, will benefit from having a website. It provides credibility, serves as a valuable marketing and branding tool, makes it easier for potential customers to learn about your business and get in touch with you, and helps you reach a wider audience. Don’t overlook the importance of a website for your business – it can be a key factor in your success.

Costs Of Not Having A Website

1. Lost Credibility

In today’s digital age, consumers expect to be able to find information about every company online. If you don’t have a website, you will appear outdated or untrustworthy to potential customers. Do not let this happen, make the investment in your future.

2. Lost Customers

Virtually everyone does their research online before making a buying decision. This happens whether you sell your products online or not. If your potential customers cannot find you or do not like what they see online, you will be missing out on customers and revenue.

3. Limited Growth

In 2023, digital marketing a part of every small business growth strategy. It is not a question of “if”, but “when”. Growth is not sustainable without an online presence.

Final Thoughts

In conclusion, hiring a professional web design company is an important investment for every small business. A well-designed and optimized website can help you stand out from the competition, attract new customers, and drive revenue for your business. While it may seem like a cost upfront, the benefits of a professional website far outweigh the initial investment. A web design company with a proven track record of success and expertise in your industry can help you create a website that meets your needs and exceeds your expectations. Don’t underestimate the importance of a strong online presence for your small business – invest in a professional web design company and watch your business grow.

If you have any questions or would like a second opinion, do not hesitate to contact Motus today.