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Local seo for Contractors

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Comprehensive Marketing Services

The Top Solutions For Marketing Your Plumbing Business

If you want to grow your plumbing company with a digital marketing campaign that delivers tangible ROI, Motus can help you with several different internet marketing services:

Search Engine Visibility

We will make you more visible to your potential customers on every channel they spend their time.

5 Star Reputation

We will work to get you the reviews from your satisfied home service customers to bring in more leads in turn.

Strong Brand Exposure

Whether on search engines, email marketing or social media, Motus Consulting will strive to increase awareness of your home service business and brand.

Solid Local Presence

Your local presence will be a vital cog in your digital marketing efforts for your plumbin company, and we will solidify your presence in your target geo market.

Promotion Of Services In Various Channels

We have a team of experts with an array of specializations so we can customize your strategy to fit your unique needs. From local services to video marketing, get in touch today.

Capture And Close More Leads

The key to your success is grabbing as many potential leads as possible for your home services and we will assist you in closing as many as possible.

Your Very Own Team Of Digital Marketing Experts

Our digital marketing services boost and streamline your online presence, giving you extra exposure that your plumbing company needs. By making sure that your clients know more about your plumbing services, we send prospects your way, and you turn them into satisfied clients through your reliability and industry savvy.

Website Design For Plumbers

Bring your plumbing company online with a sophisticated, fast-loading, user-friendly, and mobile-friendly website. Get the best website design for plumbers.

Search Engine Optimization For Plumbers

Be the top plumber through our local SEO service. We make sure your target market can easily see your products and services when they are searching for them on Google and other search engines.

Google Business Profile For Plumbers

Be the top plumber in local searches through our GBP optimization service. We are your trusted partner in bringing your company greater local search visibility and be among the few plumbers in the Google local snack pack in your local area.

Social Media Marketing For Plumbers

Keep your plumbing brand fresh on social media. Our social media marketing team makes use of high-quality writing and graphic design that will make their mark on Facebook, Instagram, or wherever you and your target market are present.

Local Services Ads Google Guarantee For Plumbers

Our Google Guarantee LSA management service is what your plumbing company needs to get to the next level and be a Google Guaranteed Business in your industry!

Pay-Per-Click Advertising For Plumbers

Bring traffic and leads to your plumbing business. We provide paid advertising PPC services on Google, the top search engine in the world for years, and Facebook, the most popular social media platform.

An Overview Of Our Proven Digital Marketing Strategies: Digital Marketing For Plumbers

Digital Marketing For Plumbers: Where To Begin?

Many companies claim they are plumbing marketing experts, but very few are actually up to the task. What’s the most efficient and cost-effective way to advertise plumbing companies online? How do you get the best plumbing leads for the lowest cost? Companies that operate in the plumbing services arena have a never-ending list of choices to advertise themselves. Proven digital marketing strategies provide a valuable roadmap for your company to grow in terms of profits and growth. Even for new plumbing firms that have little digital marketing experience, this method is possible without much effort. We offer several effective digital media marketing strategies for success. If you have been looking for some of the most reliable digital marketing services for plumbing companies, you’ve come to the right place.

Powerful Website Design For Plumbers

Your website is your shop window. When it comes to plumbers, most people looking for services will start with a search engine. The most important part of your digital marketing campaign is SEO and it's the most important component for a lead generating website. Plumbing companies need to ensure they are well-represented in search engine results pages (SERP). This is achieved through effective website design and search engine optimization (SEO). We have an experienced team of website designers who will craft a plumbing company website that is not only visually appealing but also fast-loading and user-friendly on any device.

Use Local SEO For Plumbers

Enter local SEO. Some claim it's the holy grail of the digital marketing world. Generally, Google considers proximity and local search engine optimization scores in its rankings to identify top businesses. Imagine Google as a giant drawer full of keywords that are relevant to customers. When you want your plumbing company in search engines it must earn fantastic results.

Reliable Marketing For Plumbers

There are many plumbing firms that offer their services in any city. But if you want to stay ahead of your competition, you need to be found where your customers are looking-Google, Yahoo, and Bing. Through our marketing techniques for plumbers, we make sure you're at the top of search engine results pages (SERPs), so potential customers can easily find you.

Email Marketing To Stay Top Of The Mind

Have you maybe abandoned your existing customers? Your online marketing strategy wouldn't be complete in the absence of a sound email marketing plan. Email marketing is one of the most efficient means of reaching past and present customers, as well as acquiring plumbing leads on a daily basis. We design email marketing templates that are catchy, informative, and encourage customers to take action, whether it's scheduling an appointment or making a purchase.

Social Media Marketing For Plumbers

Our list of plumber marketing strategies wouldn't be complete without social media. As the best plumber marketing company, we know what it takes to create content that not only brings eyeballs to your offers but also converts. From Facebook ads to YouTube advertisements, we use social media advertising to increase brand awareness and promote your products. Your digital marketing plan should do more than simply keep your pages active. If your social media business profile post regularly, your content is definitely going to be picked up by the algorithm of each platform, and it will invariably lead to more engagement and views.

Reviews and Reputation Management For Plumbers

The best marketing tool you can start leveraging today is none other than online reviews. Online reviews have been proven to carry a lot of weight, not just for plumbers but for any business. In fact, 88% of consumers say they trust online reviews as much as personal recommendations.

Top-Notch, Industry-Leading Digital Marketing Solutions for Plumbers

Search Engine Optimization

Social Media Marketing

Website Design

LSA Management (Google Guaranteed)

Pay-Per-Click Advertising

Google Business Profile Management

How to get started with plumbing services marketing?

One size fits all plumbing marketing strategy simply does not exist. Plumbing customers are out there, waiting for someone to step up and provide solutions whenever they need them the most. If you want to get found online, the only way is to be present where your customers are looking for solutions. One of the most powerful digital marketing campaigns is improving a given plumbing company’s Google ranking.

Internet marketing strategies come and go, but a data-backed approach remains constant over the years. Digital marketing is a long-term marketing investment, apart from Pay Per Click services. Local services are a great place to start if you want to build a solid foundation. You want to ensure that you appear within the first few search results. Open up Google’s keyword planner to discover the most valuable keywords in your niche. Make sure that your website has optimized SEO content, and that your pages load fast while also being responsive. For a free strategy session, get in touch with our team today.

Digital marketing campaigns vary in cost depending on the competition from local businesses. Your local service area is where most plumbing businesses try to appear on the search results page. Being visible online and having all your business locations accounted for in your content is what ultimately enables plumbing businesses to flourish. The number of your web pages is important. Internet marketing for plumbers mainly revolves around SEO, and for this reason, the monthly marketing cost for a plumber varies significantly.

Digital marketing has three main pillars. Organic, Paid, and Social. They all tie nicely into the backbone that is your website. This is what ultimately enables you to appear on search results and turn website visitors into sales.

Your online store must represent you throughout the entire sales process and it must serve the needs of your website visitors. But a web page can’t be used for every single job. This is imperative if you want good SEO, add metadata such as schema markover languages, optimized videos, title.

Plumbing customers will go where they’re treated best. Your social media presence, your CSR department, your technicians, and your trucks all have to look amazing

Plumbers need technical knowledge in digital marketing to execute their plans. It’s hard to achieve success without the bigger picture, and you have to have confidence in what’s to come. SEO (contrary to Pay Per Click) is a long-term game, and many professions do not have adequate resources to invest in marketing for a minimum of 6 months to reap the benefits of Search Engine Optimization.

Your Customers Are Searching — Are You Showing Up?

The First Step to Growth Is Getting Found.

Most small businesses are invisible online — not because they’re not great at what they do, but because search engines don’t know where to find them.  SEO changes that by helping your website attract the right traffic and convert it into real customers.

  • Show up when people search for what you do.
  • Attract local, qualified leads that actually convert.
  • Outrank competitors in your area.
  • Turn organic traffic into measurable growth.
Contact Us Today
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Who We Help

The Motus SEO System

Strategy Meets Structure & Automation

Our SEO system is built on strategy, structure, and scalability. Every campaign we run is data-driven, automated where it matters, and designed to evolve with your business — not become another short-term marketing fix.

  • Research & Strategy — find what your ideal customers are searching for.
  • Technical Optimization — ensure your site is fast, structured, and Google-friendly.
  • Content & On-Page SEO — create pages that rank and convert.
  • Local SEO — dominate maps and regional search results.
  • Integrated Marketing Data — see your SEO, ads, and CRM performance in one dashboard.
  • Predictable, Scalable Results — a repeatable system designed for long-term growth.
Get A Free Consultation

comprehensive seo - done right

Whats included in our SEO process.

Every SEO plan we build is customized for your business goals — but every system includes the same foundation of strategy, optimization, and reporting. We focus on the essentials that actually move the needle — and skip the fluff that doesn’t.

  • Keyword Research & Competitor Analysis — find high-intent opportunities that drive qualified traffic.
  • On-Page Optimization — fix titles, meta data, and content structure for maximum visibility.
  • Technical SEO Setup — ensure your site runs fast, secure, and error-free.
  • Local SEO Optimization — improve map rankings and Google Business visibility.
  • Link Building & Authority Growth — strengthen your reputation with quality backlinks.
  • Ongoing Strategy Reviews — we adapt your SEO as your business evolves.
Contact Us Today
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YOUR GROWTH SYSTEM STARTS WITH ONE CALL

Your Business Could Be Our Next Success Story.

Let’s build a connected marketing system designed around your goals.
We’ll review your current setup, identify growth opportunities, and show you how to make every dollar work harder.

Contact Us
seo company in philadelphia pa

SEO SETUP

SEO is a combination of SCIENCE & ART.  Your success on Google, Yahoo, and Bing depends on building a solid SEO foundation.

Many SEO firms rely on complex terminology and buzzwords to obscure the real value of their strategies. At Motus Consulting, we focus on conducting comprehensive market research, analyzing your industry and competitive landscape, and crafting high-quality content tailored to your audience. We create, distribute, and publish content designed to attract quality leads to your business.

Surprisingly, this foundational setup is often overlooked or poorly executed by other SEO companies, yet we consider it critical to start every campaign with a detailed analysis. Our approach involves assessing how your website aligns with Google’s best practices to ensure the success of your SEO efforts.

There is no quick fix or magic “SEO plug in” that can produce the results for you.  Our team of experts knows how to win the SEO competition.  There is no substitute for a good SEO strategy and execution.  

Motus is the best SEO company serving the Philadelphia area, and we have an entire team of SEO experts that will make the success of your business our main objective.

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ON PAGE SEO

Your on-page optimization strategy accounts for about 40% of what makes your website rank on search engines.  So lets make sure we get it right.

Many SEO companies overpromise and underdeliver, often due to poor keyword selection. Typically, these agencies target ultra-competitive keywords that are extremely challenging to rank for on the first page of major search engines.

At our Philadelphia SEO company, our approach is distinct. We begin by identifying your current positioning, market entry opportunities, and a content strategy complete with an implementation timeline. We not only consider keyword volume, difficulty, and the competitive advertising landscape but also conduct a thorough analysis of your direct competitors’ rankings over time to determine the most strategic entry points into your market.

You might be wondering, “What’s the issue here?” It’s no secret that Google prioritizes user experience and the accuracy of its search results. This means that without establishing sufficient “trust” (Trust-Rank) and domain authority with the major search engines, achieving high rankings for competitive keywords is quite unlikely.

So, what’s the solution?  SEO should be approached in phases. The initial phase is the most labor-intensive but critically essential. It involves building up your Trust Rank & Domain Authority with Google and the other search engines.

But what exactly is Trust Rank, and how do you build it?

VOD refers to keywords that offer high visibility with a low difficulty score (meaning less competition).

The ultimate aim is to maximize search visibility by targeting a broad range of attainable keywords, rather than focusing solely on a few with extremely high visibility.

Benefits of this approach: 

  • Quickly gains visibility with major search engines.
  • Allows your target buyer personas to easily find you.
  • Builds the necessary trust rank to pursue more competitive keywords later on.
  • Establishes thought leadership through consistent content development.
Free SEO Consultation
on page seo
off page SEO

OFF PAGE SEO

Off-page SEO involves various techniques that help search engines and users perceive your site as authoritative, relevant, and trustworthy.

Off-page SEO is arguably the most influential factor in Google’s ranking algorithm. It hinges on the connections your website establishes with others.

In SEO terminology, these connections are known as backlinks. Backlinking is the cornerstone of SEO success, comprising almost 60% of what Google considers most crucial in its ranking factors.

The Science of Backlinking

We’ll be honest; acquiring quality backlinks is a challenging task. However, we’re convinced that the most effective way to secure them is by producing outstanding content that others are compelled to share and endorse.

Mastering the art of backlinking involves a blend of creativity, skill, and analytical rigor. Understanding search data and analytics isn’t something you master quickly—it’s a craft honed through persistent effort. With years of experience in the industry, we’ve dedicated countless hours to perfecting this craft.

Benefits of this approach: 

  • Rank faster and more effectively than a purely content and on-page SEO approach
  • Gain “Trust Rank” and Domain Authority with all of the major search engines
  • Increase search visibility to your website
Free SEO Consultation

TECHNICAL SEO

From Code to Content, Technical SEO Powers It All

Technical SEO refers to the process of optimizing the infrastructure of a website to help search engines crawl and index its pages more effectively. This branch of SEO focuses on enhancing the technical aspects of a site—such as its code efficiency, mobile-friendliness, site speed, URL structure, and internal linking strategy. The goal is to ensure that these elements meet the technical requirements of modern search engines to improve organic rankings.

The importance of technical SEO cannot be overstated. It lays the foundation for search engines to access, interpret, and rank your website. Without a solid technical SEO foundation, even the best content may struggle to rank well. Technical optimizations make a site faster, easier to crawl, and understandable for search engines, which enhances user experience and can significantly improve a site’s search visibility. In essence, technical SEO is crucial because it directly affects how well search engines can access and interpret your site, which in turn impacts your visibility in search results.

Free SEO Consultation
technical seo
Local SEO Map Pack

LOCAL SEO & LOCAL SEARCH

A well-crafted local SEO campaign ensures that you capture all of the business in your local community.  Get ranked in the local map pack today!

Local SEO is a targeted approach to search engine optimization that focuses on optimizing a business’s online presence to attract more customers from relevant local searches. These searches take place on Google and other search engines that people use to find local services and products. By optimizing for local SEO, businesses can improve their visibility in the search results and on map listings when customers in their area search for products or services they offer.

The importance of local SEO cannot be understated for local businesses. It significantly increases the chances of being found by potential customers who are actively seeking their services or products. This can lead to increased foot traffic, higher sales, and improved local brand recognition. Moreover, local SEO strategies help build a sense of community and trust among local customers by ensuring that a business appears prominently and relevantly in local search results. In essence, for businesses that rely on local consumer bases, effective local SEO is not just beneficial; it’s essential.

Local SEO Services

three steps to get started

1

Schedule a call

When you are tired of fighting for leads and sales, schedule a call with an SEO expert at Motus.

Schedule Your Call

2

Custom SEO Strategy

During the call, tell us about your goals and current strategies. Then let us develop the strategy.

Get A Free Consultation

3

Higher Rankings

Start generating more traffic and increase your brand awareness. Generate a positive ROI & ROAS.

Lets Get Started
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Making The Investment in SEO

As a business owner, ensuring your marketing spend yields tangible results is crucial. Across the globe, consumers are turning to their smartphones and computers to search for keywords, seek guidance, find answers, and discover ideas relevant to your business. The webpages they land on, the links they click, and the content they engage with are all significantly influenced by SEO (Search Engine Optimization).

Even after you’ve shut down your computer for the day, SEO continues to work tirelessly to broaden your brand’s visibility and boost your website’s traffic. Its continuous operation makes SEO a vital component in the growth strategy of your business.

By effectively harnessing SEO, you can profoundly alter your website’s impact and, by extension, the trajectory of your business. This leads to a stronger online presence and an expanded customer base.

At Motus Consulting, our goal is to ensure that SEO is efficiently working in your favor, making your investment count. With years of experience in helping clients expand their businesses using SEO, the Motus Consulting team understands its power firsthand. We utilize it to grow our own business as well. If you found us through a search engine, it was precisely our adept use of SEO that brought you here. Let’s put that same power to work for your business.

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Full Service SEO Company

On-page

Everything you need. We will make sure Google can crawl and index your site. Then perform in-depth keyword research. Then adjust title tags, meta-descriptions, & URLs. And finally, include the correct schema markup.

Local SEO

Local SEO is such a powerful tool for local small businesses. Our Delaware Local SEO experts will optimize your Google Business Profile, generate local NAPU citations and make sure they are consistent, then coordinate with our link building team to make sure your business ranks!

Link Building

Link building is important, and Motus has the winning formula. This is the trickiest part of SEO, but Motus will implement link building strategies to boost your domain authority while avoiding the risky tactics that will get you penalized.

Content Creation

Do not underestimate the power of good content. Google's algorithm is looking for topical relevance. Let our SEO writers produce the necessary content to start seeing results. We will create targeted content to help your business get noticed.

Technical SEO

Technical SEO is crucial because it ensures your website is well-structured, making it easier for search engines to crawl and index your content. A technically optimized site can significantly improve search rankings, enhance user experience, and increase the likelihood of attracting more targeted traffic.

Google Business Profile

A Google Business Profile is essential for local SEO because it directly influences how your business appears in Google searches and Maps, helping customers find and engage with you.This profile is a key tool for improving local search presence and attracting more in-store visits or online interactions from potential customers.

Premium SEO Packages

200 KEYWORDS

PREMIUM

OPTIMIZATION SETUP & TOOLS
  • Facebook, LinkedIn & Twitter business profiles creation
  • Google business profile creation
  • Google Search Console setup
  • Meta tags & content optimization
  • XML Sitemap & Robots.txt validation
  • Google Tag Manager & Analytics Setup
  • Bing, Yahoo Search Console & Maps, & Yelp
Learn More
75 KEYWORDS
OPTIMIZATION SETUP & TOOLS
  • Facebook, LinkedIn & Instagram business profiles creation
  • Google business profile creation
  • Google Search Console setup
  • Meta tags & content optimization
  • XML Sitemap & Robots.txt validation
  • Google Tag Manager & Analytics Setup
  • Bing, Yahoo Search Console & Maps, & Yelp

PROFESSIONAL

Learn More

STANDARD

35 KEYWORDS
OPTIMIZATION SETUP & TOOLS
  • Facebook, LinkedIn & Twitter business profiles creation
  • Google Search Console setup
  • Meta tags & content optimization
  • XML Sitemap & Robots.txt validation
  • Google Tag Manager & Analytics Setup
  • Bing, Yahoo Search Console & Maps, & Yelp
Learn More

BASIC

20 KEYWORDS
OPTIMIZATION SETUP & TOOLS
  • Facebook, LinkedIn & Twitter business profiles creation
  • Google Search Console setup
  • Meta tags & content optimization
  • XML Sitemap & Robots.txt validation
  • Bing, Yahoo Search Console & Maps, & Yelp
Learn More

Why Choose Motus?

We put people first. Our goal is to help you grow your business. Our tools are web design, SEO, and digital marketing.

  • Fair Pricing - At Motus, we believe in honesty and transparency. We provide clear and upfront pricing with no hidden costs or surprises along the way.
  • Customized Strategies - We believe in tailoring our services to meet your specific needs. No two businesses are alike, and we take the time to understand your unique requirements and goals.
  • Proven Results - With a portfolio of successful projects and satisfied clients, we have a proven track record of delivering outstanding digital marketing campaigns with measurable results.
  • Client-Centric Approach - We value collaboration and believe in working closely with our clients. Your input and feedback are essential to us, and we ensure that you are involved at every stage of your digital marketing process.
  • Ethical Practices - Commitment to ethical marketing practices, ensuring sustainability and trust.
  • Flexible Engagement Models - Adaptable service options designed to meet a variety of needs and budgets.
About Us
Motus Web Design

Everything You Need To Grow Your Business

The online marketing industry is growing at an unprecedented rate. Data has become the most expensive asset in the world, and more companies are investing their time and resources online. Don’t waste your investment on dated and unorganized marketing strategies that do not generate measurable results.

Partner with Motus to build your online presence achieve your goals with our targeted digital solutions.

Get A Free Consultation
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Grow Your Sales & Increase ROI With Our Data-driven Digital Marketing Strategies

Get A Free Consultation

SEO Services

FAQs

Search Engine Optimization Services - Small Business FAQs

SEO stands for “search engine optimization”.  Most people search online before making a purchasing decision.  On a high level, SEO is getting inside the mind of how your customers would search on Google, and then optimizing and building out your company’s website (using Google’s best practices) to rank on the first page of the search results.  A lot goes into an SEO strategy, contact a professional to get started.

100%, absolutely.  SEO levels the playing field and gives small businesses the chance to compete.  SEO targets the prospects with high buyer intent and gets your brand in front of them.  SEO also helps small businesses establish credibility and authority.  Long term, it provides the highest ROI and provides a sustainable online presence.

The cost of SEO for a small business can vary greatly depending on a number of factors, including the size of the business, the industry it operates in, and the level of competition in the market. It is important to find a growth marketing partner that will create a customized plan based on your company’s budget and goals.

On average, small businesses can expect to spend anywhere from $500 to $5,000 per month on SEO services. Some small businesses may choose to hire an agency or consultant to handle their SEO needs, while others may choose to handle SEO in-house. Additionally, it is important to note that one-time expenses such as website redesign, technical optimization, and content creation may also be required.

It’s important to note that the cost of SEO does not always guarantee the success of the campaign. It depends on the quality of the service provider, their strategy and the effort put into the optimization. Cheap providers may use methods that can harm your website long term, and it’s better to invest in a reputable and experienced provider, who can produce a long-term positive impact for your business.  Most of the time, you get what you pay for.  Find an agency that is honest and transparent.  A company like Motus.

Yes, it is possible for a small business owner to handle their own SEO efforts. However, it can be a time-consuming and technically complex process that requires a deep understanding of how search engines work, as well as knowledge of best practices for optimizing a website.

If you decide to do SEO by yourself, you need to invest your time in learning the basics and keeping yourself updated with the current SEO trends and best practices. You’ll also need to have some technical skills to be able to make the necessary changes on your website, or have someone who can help you with that.

Additionally, SEO can be a long-term process and requires consistent effort to see results. It’s not something you can set and forget. It requires monitoring and adjusting strategies based on the performance.

If you’re short on time, have limited technical skills or lack the knowledge to do SEO by yourself, it may be more beneficial to hire an agency or consultant who can handle the SEO process for you.