The Power of Paid Social Media & PPC Advertising: Another Way to Drive Traffic and Generate Leads

PPC, Google Ads, & Social Media Adversiting

If you’re looking to generate revenue, fill your sales funnel, systemize your growth, increase your online presence and/or drive traffic to your website, Pay-Per-Click (PPC) & paid advertising on social media can be effective channels to use (if done correctly). Whether you use GoogleAds or different social media channels will depend on your target audience(s) and specific business objectives. There is no one-size-fits all solution, and you should speak with an expert before you spend money on anything. In this article, we’ll explore the basics of Social Media Paid Advertising, PPC advertising, how Google Ads works, and provide tips for creating successful campaigns that maximize your ROI. So, if you’re ready to boost your online visibility and drive conversions, read on to learn more about PPC, Google Ads, and Social Media Advertising.  Call Motus for a free marketing evaluation or a second opinion.

Paid Advertising

What Is PPC?

PPC, or Pay-Per-Click advertising, is a type of online advertising model where businesses pay for their ads to appear on search engines or other websites. With PPC, you only pay when someone clicks on your ad, and the cost of each click depends on the competition for the targeted keyword or phrase. PPC allows you to target specific audiences based on location, demographics, interests, and more, ensuring your message reaches the right people. When someone clicks on your ad, they are directed to a landing page where they can learn more about your product or service and potentially make a purchase. PPC is a highly effective way to drive traffic and sales for businesses of all sizes.

What Is Google Ads?

Google is the king of online search networks. They own over 93% of the market, and their PPC networks are so efficient because you can easily target bottom of the funnel prospects with a high buyer intent. Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and other websites that participate in the Google Ad Network. With Google Ads, businesses can create text, display, and video ads that are targeted to specific keywords, locations, demographics, and interests. Google Ads uses a pay-per-click (PPC) model which means that you only pay for the advertisement when someone clicks on your ad. Google Ads is a highly effective way to drive targeted traffic to your website and generate leads or sales. Google Ads is a great way to see quick results, and work best when part of a comprehensive digital strategy.

Social Media Paid Advertising

There are several other platforms for paid advertising in digital marketing, including social media advertising, display advertising, and video advertising. Social media advertising platforms like Facebook, Instagram, and LinkedIn allow businesses to create and target ads to specific audiences based on demographics, interests, and behaviors. Display advertising refers to the banner ads you see on websites and can be targeted using similar audience criteria as social media advertising. Video advertising involves creating video ads that appear on platforms like YouTube, as well as in-stream ads that play before or during other video content. Each platform has its unique benefits and can be used to reach specific audiences, making it important to choose the right platform for your business goals and target audience.

Benefits of PPC & Paid Advertising

  • Targeted audience: PPC allows you to target your ads to specific audiences based on demographics, location, interests, and more, ensuring your message reaches the right people.
  • Immediate results: Unlike organic search or other marketing methods, PPC can deliver immediate results. As soon as you launch a campaign, your ads can start appearing on the search results page.
  • Control over costs: With PPC, you only pay when someone clicks on your ad, which means you have control over your advertising costs. You can set a budget and bid on keywords that fit within your budget.
  • Measurable results: PPC provides detailed metrics that allow you to track your campaigns’ performance in real-time. You can see how many clicks, impressions, and conversions your ads are generating, and adjust your strategy accordingly.
  • Flexibility and customization: PPC offers a high degree of flexibility and customization. You can create ads in different formats, target specific devices, and adjust your strategy based on performance data.
  • Competitive advantage: PPC can give you a competitive advantage by helping you to outbid your competitors for valuable keywords and search terms.
  • Brand awareness: Even if someone doesn’t click on your ad, they will see your brand name and message, which can increase brand awareness and recognition.
  • Complements other marketing efforts: PPC can complement other marketing efforts, such as SEO and content marketing, by helping to drive traffic and conversions.

The Dynamic Duo: SEO & PPC

PPC and SEO are two essential digital marketing strategies that can work together to drive traffic and increase conversions. While SEO focuses on optimizing your website to rank organically in search results, PPC involves paid advertising to appear at the top of search engine results pages (SERPs). Using these strategies together can have several benefits. By combining SEO and PPC, you can ensure that your website appears both in the organic search results and the paid ads section, increasing your visibility and driving more traffic to your site. PPC can also provide valuable data on which keywords and ad copy perform best, which can be used to improve your SEO strategy. Additionally, optimizing your website for SEO can lead to higher quality scores for your PPC campaigns, reducing your cost-per-click and increasing your ad rankings. By using these two strategies together, you can create a more comprehensive and effective digital marketing plan.  You can read our article on local SEO here.

Should You Outsource PPC?

While PPC advertising can be an effective way to drive traffic and sales, managing your own PPC campaigns can also have some drawbacks. One of the main cons of managing your own PPC is the steep learning curve. PPC involves complex concepts, such as keyword research, bidding strategies, and ad targeting, which can be difficult for beginners to grasp. In addition, managing a successful PPC campaign requires constant monitoring, analysis, and optimization, which can be time-consuming and overwhelming. Without a deep understanding of PPC, it’s easy to make costly mistakes that waste your advertising budget and lead to low conversions. Therefore, it may be worth considering hiring a professional PPC agency or consultant to manage your campaigns and ensure the best possible results.  Contact Motus for a free marketing evaluation.

PPC Advertising

PPC Done Right

If you’re looking for expert help managing your paid advertising campaigns, Motus Consulting offers a range of benefits to ensure the best possible results. Our team of experienced PPC & Social Media Paid Advertising specialists has extensive knowledge of the latest industry trends, best practices, and strategies to maximize your ROI. With Motus, you can save time and resources by entrusting your PPC management to a team of dedicated professionals who will handle everything from keyword research to ad copy creation and optimization. Our data-driven approach allows us to continually monitor and analyze your campaigns’ performance, identifying opportunities for improvement and adjusting strategies to maximize results. We work closely with you to understand your business goals and create customized campaigns that target the right audiences and drive conversions. Whether you’re just starting with PPC or looking to optimize existing campaigns, Motus Consulting has the expertise and experience to help you achieve your goals.

If you have any questions or would like a second opinion, do not hesitate to contact Motus today.  You can also read our article about outsourcing your marketing.