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Google Ads And Facebook Retargeting
At Motus, we make it our responsibility to provide our clients with the best digital marketing solutions to ignite their online presence and boost their brand further. One of the ways we enhance their marketing success is through Google Ads and Facebook Retargeting. Find out today how your organization can benefit from our assistance by giving us a call!
Unlock Local Success With Motus' Expert Google Ads And Facebook Retargeting
Retargeting or remarketing is a strategy in digital marketing and advertising in which people who have come across your brand are then retargeted with ads in other places across the web. This is an effective advertising strategy because it takes advantage of familiarity.
Did you know that 90% of your website visitors will not fill out a contact form, even if they’re interested in your brand? Retargeting serves as a way to remind potential customers about your business after they’ve left your website. It is the best way to win customers which have slight curiosity about your business.
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The Process Of Retargeting
The process of retargeting/remarketing begins when someone visits your website. From there, they are shown retargeted ads around the web. Ad impressions, clicks, and conversions are tracked using cookies and other means to collect data and see what ad strategies are the most effective.
Google Ads/Facebook Ads Retargeting Setup
At Motus, we take pride in our expertise in retargeted marketing through Google Ads and Facebook. These two networks are powerful resources to reach lots of potential customers, and their ad platforms allow our digital marketing experts to drill down and retarget the right people with engaging advertising.
Competitive Analysis
The first step in a retargeting campaign is to complete a competitor analysis. Motus examines how your competitors use targeted digital ads to determine the most effective strategy for your brand.
Account Creation
We then create and initialize your accounts on relevant ad networks across the platforms Motus will target. This step takes all of the administrative burden off of your team and ensures you have an expert setup.
Retargeting Tag Installation
Our digital marketing experts create and install relevant tags that are used to track the progress and success of your campaigns. These tags are technical pieces of code that track ads, clicks, and conversions across the web.
Display Network Optimization
Your display network is then optimized by selecting the appropriate settings for your audience to make sure your remarketed ads get in front of the right people. We also ensure the proper exclusions are in place to avoid your ads being displayed in places where you don’t want them to be seen.
Banner Ad Creation
We create eye-catching banner ads that generate clicks from potential customers. These will be used in your campaign to attract leads and drive conversions.
Ongoing Management
After we’ve created your ads and implemented your targeted strategy, our experts manage your ad campaigns to make sure you get the best ROI.
Placement Optimization
We will be sure to take a deep dive into your analytics to make sure your ads are placed properly for maximum impact.
Performance Audit
Our digital marketing pros also engage in ongoing performance audits to look for areas where improvements can be made.
Campaign Troubleshooting
If there’s a problem with your retargeting campaign, you don’t have to worry. We’ll handle all of the technical stuff to make sure your ads are displayed in front of the right people.
Monthly Performance Reporting
Motus always provides monthly performance reports to our remarketing clients. We want you to know that you’re getting value for your marketing investment.
Why We Recommend Google Ads And Facebook
We encourage clients to get the most of Google Ads because the search engine is still the king of online advertising. Google Ads are seen across the web in search results, on websites and elsewhere. This gives our clients significant reach to retarget the right leads and generate more conversions.
We also work with Facebook Ads because Facebook remains one of the largest and most populated social media platforms on the web. With billions of users and the ability to target potential customers on a granular level, Facebook remains one of the smartest retargeting solutions.
We Are Your Best Bet For Google Ads And Facebook Retargeted Marketing
Motus is the trusted choice for retargeting campaigns because we only work with expert digital marketers. Our team is carefully vetted, and we ensure that every member of our team is kept up to date on the latest in digital advertising strategies through ongoing training.
Frequently Asked Questions
Who sees remarketed ads?
Remarketing targets web users who have cookies enabled and have visited your brand’s website.
How do I know if my ads are working?
Motus tracks ad performance and produces a customized report for you each month.
Can users opt out of seeing my ads?
Individual web users can opt out of seeing certain ad types, including targeted advertising, through various controls on different ad networks like Google. This does not mean they will not see your ads, but it does mean that their engagement with ads will not be tracked.
