How Much Should Contractors Spend on Marketing?
There’s no universal marketing percentage for contractors. Here’s how to work backward from your growth goals, margins, and close rate to find your number, and why lead handling matters as much as the budget.
Contractor Missed Calls: Why Leads Slip Away and How to Fix It
You’re on a job, the phone rings, and it goes to voicemail. By the time you call back, the homeowner may have booked someone else. Here’s how to keep missed calls from turning into lost jobs.
The Marketing Foundation Every Contractor Should Have Before Running Ads
Before spending more money on ads, contractors need a system that can actually handle the leads. Here are the foundational pieces we believe should come first.
How To Optimize Your Google Business Profile
Optimizing your Google Business Profile (GBP) is essential for boosting your local SEO and attracting more customers. In this comprehensive guide, we cover everything you need to know about creating, claiming, verifying, and optimizing your GBP. Learn how to complete your business information accurately, select the right categories, add high-quality photos and videos, utilize Google Posts, and list your services and products effectively. Follow these steps to enhance your online visibility, build trust with potential customers, and drive more traffic and conversions for your business.
How to Use Local SEO to Rank in Multiple Service Areas
Navigating local SEO for multiple service areas can be complex, but it’s crucial for expanding your reach and effectively targeting regional markets. This article delves into specialized strategies tailored for businesses serving various locations, offering practical tips on creating service area pages, optimizing directory listings, building local backlinks, and leveraging customer reviews for better visibility and engagement. Discover how to harness the power of local SEO to transform your online presence and drive substantial growth across all your service areas.
SEO Realities: How Long Does It Take To Rank On Google
SEO Realities: How Long Does It Take To Rank On Google Free SEO Audit Google is undeniably the world’s most popular search engine, and the statistics bear this out. With a staggering 2 billion daily searches and owning more than 90% of global searches, Google reigns supreme as the undisputed giant of the industry. If […]
5 Tips For Successful Lead Generation Campaigns
5 Tips For Successful Lead Generation Campaigns Get A Free Marketing Audit Lead generation is a vital aspect of any successful digital marketing campaign. Generating high-quality leads can help your business grow, increase revenue, and build long-lasting relationships with customers. However, with so many strategies and techniques available, it can be challenging to know where […]
The Power of PPC & Paid Advertising
The Power of Paid Social Media & PPC Advertising: Another Way to Drive Traffic and Generate Leads PPC, Google Ads, & Social Media Adversiting If you’re looking to generate revenue, fill your sales funnel, systemize your growth, increase your online presence and/or drive traffic to your website, Pay-Per-Click (PPC) & paid advertising on social media […]
Unpacking The Truth: Does Digital Marketing Really Work?
Unpacking The Truth: Does Digital Marketing Really Work? We will also explore the Pros & Cons of Digital Marketing and answer some FAQs In today’s fast-paced and constantly connected world, digital marketing has become an integral part of a company’s marketing strategy. With the rise of digital devices and the internet, digital marketing offers businesses […]
Nonprofit Marketing
Nonprofit Marketing Nonprofit Marketing in 2023: A Beginner’s Guide Digital Marketing Is Not An Expense, It is an Investment While nonprofit organizations do not operate to generate profits in the same way that for-profit businesses do, marketing is still an essential part of their efforts to achieve their mission, increase their reach, and make a […]